PPC Training Delhi

The goal of a PPC (Pay-Per-Click) training program is to convey to participants the knowledge and techniques needed for successful internet advertising. It addresses subjects including budget optimization, campaign management, ad production, and keyword research. Students are taught how to increase targeted traffic and optimize return on investment for organizations using platforms such as Google Ads. People can advance their job prospects and gain the knowledge and practical skills necessary to succeed in digital marketing by enrolling in a PPC training course.

PPC Course Overview

Key features

Skills covered

Benefits: Designation & Salary

PPC Executive/Analyst:

Digital Marketing Specialist:

SEM/PPC Manager:

Digital Marketing Manager:

E-commerce Marketing Manager:

Digital Marketing Director:

Senior Digital Marketing Manager/Director:

Training Options

Online Courses and Certifications

Eligibility

Pre-requisites

Course content

Module 1: Introduction to PPC Advertising

  • What is PPC advertising?
  • Understanding the PPC auction system.
  • Key terminology and concepts.

Module 2: Keyword Research and Selection

  • The importance of keywords in PPC.
  • Tools and techniques for keyword research.
  • Long-tail keywords and negative keywords.

Module 3: Campaign Setup

  • Setting campaign objectives and goals.
  • Account structure, campaign types, and ad groups.
  • Ad budgeting and bidding strategies.

Module 4: Ad Copywriting

  • Crafting effective ad copy.
  • Writing compelling headlines and ad text.
  • Best practices for ad extensions.

Module 5: Ad Quality and Ad Rank

  • Understanding the Quality Score.
  • Improving ad quality and relevance.
  • The impact of ad position and ad rank.

Module 6: Ad Targeting and Settings

  • Geographic targeting and location options.
  • Device targeting.
  • Ad scheduling and delivery methods.

Module 7: Display and Video Advertising

  • Introduction to display and video advertising.
  • Creating display ads.
  • Setting up video ad campaigns.

Module 8: Remarketing and Dynamic Ads

  • Remarketing strategies.
  • Dynamic search ads and display remarketing.
  • Audience targeting.

Module 9: Bidding and Budget Management

  • Bidding strategies (manual vs. automated).
  • Setting and adjusting bids.
  • Budget management and allocation.

Module 10: Conversion Tracking and Measurement

  • Setting up conversion tracking.
  • Measuring and analyzing campaign performance.
  • ROI calculation and reporting.

Module 11: A/B Testing and Optimization

  • Split testing ad variations.
  • Optimization techniques for CTR and conversion rate.
  • Performance analysis and adjustment.

Module 12: Analytics and Data Interpretation

  • Introduction to Google Analytics.
  • Using analytics data to inform PPC decisions.
  • Identifying trends and opportunities.

Module 13: Ad Policy Compliance

  • Understanding ad policies and guidelines.
  • How to ensure compliance and avoid disapprovals.

Module 14: Advanced Topics

  • Advanced bidding strategies.
  • Mobile advertising and app campaigns.
  • Shopping ads for e-commerce.

Module 15: Practical Application and Case Studies

  • Hands-on exercises and real-world case studies.
  • Applying PPC strategies to specific industries or niches.

Module 16: Ongoing Learning and Updates

  • Staying current with industry trends.
  • Preparing for platform changes and updates.

PPC Exam & Certification (Support/FAQ)

How do you become an expert in PPC?

In order to become a PPC (Pay-Per-Click) advertising professional, begin by earning your basic education and certifications from Google Ads and other platforms. Get practical campaign management experience, continuously evaluate and enhance outcomes, and keep up of market developments. Develop your analytical skills, work with colleagues, and focus on particular PPC components to succeed in this fast-paced industry.

How much money can I make as a PPC expert?

Pay-per-click (PPC) experts in India earn different amounts depending on their region, expertise level, and company. While experienced experts or managers might make between ₹6 lakhs and ₹15 lakhs or more annually, entry-level positions may pay between ₹2.5 lakhs and ₹5 lakhs. Due to the increased cost of living in cities, salaries can be greater there. Additionally, the income of independent PPC specialists can vary greatly depending on project prices and customer demand. Your experience and the particulars of the work market will determine how much money you can make in India as a PPC specialist.

Who should enroll in this PPC training program?

A PPC (Pay-Per-Click) training program should be attended by prospective digital marketers, company owners, marketing experts, and even seasoned PPC practitioners looking to advance their careers. Anyone who wants to learn how to manage and develop successful online advertising campaigns, comprehend the PPC market, and use paid advertising to get results should find it useful. A PPC training program can offer helpful knowledge and experience in the field of digital marketing, regardless of your level of experience or desire to progress in your career.

What qualifications are required to join in PPC training?

The majority of Pay-Per-Click (PPC) training courses don’t have stringent prerequisites. Nonetheless, it might be helpful to have a rudimentary awareness of computer usage and digital marketing principles. From novices to seasoned pros, a wide range of people are catered to by numerous training programs. In the world of PPC advertising, a willingness to learn and a strong drive to achieve often take precedence over qualifications. It’s advisable to review the precise requirements or advice offered by the training course you intend to enroll in.

Is becoming a PPC specialist a good career choice?

Choosing a profession as a Pay-Per-Click (PPC) specialist can be quite fulfilling. Opportunities for progress in the workforce and competitive pay are provided. PPC specialists are in greater demand as companies make more and more investments in digital advertising. Nonetheless, a strong analytical approach and ongoing study to stay current with industry developments are necessary for success in this sector. A job as a PPC specialist can be financially and professionally rewarding for individuals who are passionate about internet marketing and data-driven decision-making.