Most businesses don’t need flashy SEO pitches. They just want their website to show up when people search for their products or services.
That’s exactly what Swapan Kumar, SEO consultant and founder of Adwen Plus, focuses on—getting real results without making things complicated.
I’ve been working in SEO for over 18 years. I’ve helped local shops, doctors, startups, and online brands rank higher on Google and bring in more traffic without wasting time or money.
What makes him different?
“I don’t sell packages. I look at your site, your goals, and then suggest what’s actually needed.” – Swapan.
Whether you’re running a local clinic or an e-commerce site, Swapan focuses on the things that matter:
You’ll know what’s being done—and why.
A big agency might assign you a junior person or send fancy-looking reports every month—but not much changes.
With me, you work directly with someone who knows what actually moves the needle. It’s simpler. It’s more honest. And often, it gets better results.
Being an SEO consultant isn’t just about rankings and reports. It’s about helping websites perform better in search engines like Google by doing real, meaningful work that improves traffic and visibility.
To do that well, I rely on a mix of skills, tools, and experience. Here’s what I focus on.
Keyword Research: Understanding what people are really searching for is where everything starts. I look beyond broad keywords and dig into actual search behavior.
On-Page SEO: From titles and headings to internal links and site structure — I make sure each page is optimized for both users and search engines.
Technical SEO: I take care of things behind the scenes — crawl issues, page speed, mobile usability, schema markup, Core Web Vitals — the stuff that affects how search engines read and rank your site.
Off-Page SEO: Getting your site mentioned on other quality websites helps build authority. I focus on building backlinks the right way — no shortcuts.
Local SEO: For businesses targeting specific areas, I work on Google Business Profiles, local listings, map visibility, and location-based search terms.
Content SEO: Good content should answer real questions. I help clients create content that’s useful, clear, and built around what users actually want to know — not just what they’re typing into Google.
Site Audits: I look at your website with a critical eye — finding technical issues, weak spots in content, and anything else that might hold you back.
Competitor Analysis: I analyze what your competitors are ranking for, how they’re getting traffic, and where the gaps are — so we can do it better.
Data Interpretation: I use tools like Google Analytics, Search Console, Ahrefs, and SEMrush to understand what’s working, what’s not, and what to fix next.
Google Tools: Search Console, Analytics, Tag Manager, Keyword Planner, PageSpeed Insights
SEO Software: Ahrefs, SEMrush, Screaming Frog, Sitebulb, Ubersuggest, and Surfer SEO
Keyword and Content Tools: AnswerThePublic, KeywordTool.io, AlsoAsked
Schema and Testing Tools: Schema Markup Generator, Rich Results Test
Local SEO Tools: BrightLocal, GMB Everywhere, Whitespark
Technical Performance: GTmetrix, WebPageTest, Chrome DevTools
Clear Communication: I explain SEO in a way that makes sense. No jargon. No buzzwords. Just real conversations about what’s working and what’s not.
Client Management: I’m honest and direct. I don’t overpromise. I focus on showing results and keeping things transparent.
Problem Solving: From traffic drops to algorithm updates — I treat every challenge like a puzzle. I troubleshoot and fix.
Adaptability: SEO changes constantly. I stay updated, I test things, and I adjust strategies based on what’s happening in real time.
When we work together, here’s what I will provide:
SEO never stands still. I keep up with Google updates, stay active in SEO forums and groups, and follow top industry blogs like Ahrefs, Moz, and Search Engine Journal. This helps me make better decisions — and keep your site competitive.
I don’t write content for keywords. I focus on creating useful, topical content that meets search intent and helps Google understand what your site is about. I build everything around E-E-A-T — experience, expertise, authority, and trust — because that’s what Google looks for, and what real users value.
Yes. If your site isn’t ranking, you’re missing out on traffic that could be free. Good SEO still works—it just takes the right approach.
It depends on your site, competition, and industry. Some results can come in 1–2 months, others take 4–6. But once your rankings improve, you keep getting traffic without paying for each click.
Running ads is good, but SEO brings steady, unpaid traffic over time. It’s like owning your shop’s location instead of renting it.
My fees are based on what your site actually needs. For most small businesses, plans usually start from ₹25,000 per month—no extras, no hidden charges. Just honest work for real results.
I don’t just do SEO because it’s my job—I genuinely enjoy helping businesses grow. That means fewer excuses and more honest work. If something isn’t working, I’ll tell you. If your site’s doing well, I’ll show you what’s next.
If your traffic is stuck or your site isn’t showing up, don’t waste more time. Talk to me who’s been doing this for years – and actually cares.
Visit Adwen Plus or send a quick message to me.
You won’t get a sales pitch. You’ll get a real conversation about what your site needs.
