How to Guest Post Safely
If you want to use guest posting without harming your SEO, follow these guidelines:
- Pick websites with good domain authority, real readers, and related topics
- Read their content to check quality and relevance
- Avoid services offering bulk guest posts at suspiciously cheap rates
- Focus on contributing value, not just inserting backlinks
- Keep anchor text natural and varied
- Avoid exact-match keywords repeatedly in links
- Don’t use paid links disguised as guest posts — Google tracks this
What Does Google Say About Guest Posting?
Google allows guest posts when used to share expertise and build community connections. Problems start when the primary purpose is link building without caring about content quality or audience relevance.
As per Google’s Webmaster Guidelines, guest posts should:
- Be written for readers first
- Avoid overusing keyword-rich anchor text
- Be hosted on sites that add value to the topic
- Be disclosed if sponsored
Failing to follow these rules can invite penalties or a drop in search rankings.
Guest posting can build your reputation, authority, and traffic — when done the right way.
At Adwen Plus, we use the perfect mix of AI tools and human strategy to get your content placed on real, trusted websites.
Get Started Today — Let’s build strong, safe, and lasting backlinks for your business.