Frequently Asked Questions
Search has changed quietly. AI‑driven answers now decide which brands get seen, referenced, or ignored, often before users ever click a link.
I, Swapan Kumar, am a Search Intelligence Consultant working with businesses navigating AI-driven search changes. With years of experience in SEO and search strategy, I focus on clarity, intent, and visibility across Google and AI answers.
Instead of chasing rankings or tools, I focus on:
This work is advisory by design, clear direction, prioritization, and confidence in decisions.

Search today is shaped by AI systems, changing user behavior, and evolving trust signals. My role is to help businesses make sense of this complexity and act with clarity.
I start by looking at how your brand currently appears across Google and AI‑driven answers, not just rankings. This includes intent coverage, topic clarity, and where visibility is being lost.
Most visibility issues aren’t caused by poor execution. They come from misaligned intent, unclear authority, or outdated assumptions about how search works today.
I identify what’s actually holding visibility back and what isn’t worth fixing.
Instead of long audits, I outline a short list of actions that matter now. This helps teams focus on what will influence AI understanding and search visibility, without distraction.
My work is advisory by design. I provide direction, context, and decision support so your internal team or partners can execute with confidence.

Search behavior continues to change. I stay involved to review progress, refine priorities, and adapt strategy as AI‑driven search evolves.
This advisory work is designed for organizations that recognize search has changed and want clarity, not shortcuts.
This is not the right fit if you are looking for:
My work is flexible and designed around clarity, not contracts.
Best for teams navigating continuous changes to search.
Best for quick diagnosis and direction.
For businesses that want senior‑level thinking without full‑time commitment.
Search visibility is changing faster than most strategies can keep up with.
If you’re trying to understand what’s actually happening and what matters now, a short conversation is often the best place to start.
Start with a clarity conversation. Discuss search visibility challenges
No pitches. No obligations. Just direction.
Yes. SEO focuses on optimization tactics. Search intelligence focuses on how visibility actually works today across rankings, AI answers, and intent‑driven discovery.
No. My role is advisory. I guide teams on what to do and why, so execution efforts are aligned with how search systems interpret information.
It’s both. AI-generated answers are now part of Google search results. Visibility today depends on understanding how traditional and AI‑driven systems work together.
Yes. Many clients already have teams. I help them focus on the right priorities and avoid wasted effort.
Clarity usually comes quickly. Impact depends on execution speed and on how well current efforts align with search behavior.