Swapan Kumar – SEO Expert and Consultant in India – Helping brands move from traditional search to AI-driven results
Helping brands move from traditional search to AI-based search results. Experienced in GEO, AEO, and technical SEO for both global brands and local businesses.
From 2006 to 2026: Two Decades of beating Algorithm Updates
The Journey: Two Decades of Search Evolution
The Journey: Learning through Every Search Change
I started my career in 2005–2006 with Indus Net Technologies and Arnima Design, when search engines were still fundamental. Over the last 20 years, I’ve worked through every major Google update from Panda and Penguin to today’s AI-driven search (GEO/AEO).
Tools and algorithms have changed many times, but my approach hasn’t. I focus on steady, honest growth built on clean, white-hat practices. No shortcuts. No risky tricks that disappear with the next update.
The Scale: Experience that Comes from Real Work
As the founder of Adwen Plus, I personally guide the strategy for every project. This isn’t theory or guesswork. It’s based on years of hands-on work across different industries, markets, and search changes—learning what works, what fails, and why.
- 1,000+ Projects Managed: From small local businesses to enterprise-level platforms.
- 250+ Global Clients: Successfully scaling brands across the US, UK, Australia, NZ, UAE, Canada, and India.
- 9-Person Specialized Team: At MultiBank Group, I led a high-performance team to achieve a 74% increase in quarterly traffic.
| Role / Project | Key Achievement | Strategy Used |
|---|
| Head of SEO | 74% Traffic Boost | Geo-targeted landing pages & Conversion Rate Optimization (CRO). |
| MultiBank Group | 20% MoM Conversion Growth | Deep technical audits & local SEO synchronization. |
| MCS Website | 1,500+ Weekly Visitors | Strategic organic initiatives (Zero ad spend). |
| Freelance / Sr. Lead | 1st Page Dominance | Extensive Keyword Clustering and Competitor Link Analysis. |
The “Adwen Plus” Vision: Your Execution Arm
Adwen Plus is the culmination of my 20 years of research and hands-on testing. We don’t just “do SEO”; we build revenue engines. Our work is the “execution arm” for businesses that need a veteran’s eye on their digital presence, ensuring you don’t just rank, but dominate your niche.
Advanced Capabilities for 2026
Traditional SEO is the foundation, but my 20 years of experience allow me to lead in the new “Answer Engine” era:
- GEO (Generative Engine Optimization): I ensure your brand is the “top-of-mind” source for AI models like Gemini and ChatGPT.
- AEO (Answer Engine Optimization): Structuring your data to win AI Overviews and voice search results.
- Technical SEO 2.0: Solving complex indexing, Core Web Vitals, and Schema Markup issues that keep 90% of sites from ranking.
SEO Consulting that Works for Your Business
If you’re looking for more than just technical issues, I work closely with business owners to make SEO support real business goals. As an SEO consultant in India, I help with site audits, recovery from Google penalties, and the development of clear, practical plans to grow search traffic.
In 20 years of doing SEO work, I’ve learned that rankings don’t pay the bills. Leads, sales, and revenue do. Here’s the summary how I’ve helped clients get results that actually matter.
- MultiBank Group (Finance): Achieved a 74% traffic increase in one quarter by deploying 50+ geo-targeted landing pages and fixing critical indexation.
- ChatRx (Telemedicine): Built an AEO strategy that secured featured snippets for 23 high-intent medical queries, leading to a 42% increase in qualified leads despite broader AI search volatility.
- SaaS Growth (B2B): Scaled organic sessions from 0 to 1,500+ weekly visitors using a “Zero-Ad Spend” organic strategy focused on long-tail intent mapping.
Why I am using GEO and AEO Strategy – The Future of Search
To rank in Generative Engine Optimization (GEO), your content must satisfy the “Answer Engine” intent.
I specialize in:
- Zero-Click Wins – Optimizing for the answer box so your brand is the first thing users see.
- LLM Citation Building – Structuring site data so AI models (ChatGPT, Perplexity, Gemini) cite Swapan Kumar/Adwen Plus as the primary source.
- Semantic Clustering – Moving beyond keywords to “Entities” that search engines trust as authoritative.
Looking for a modern AEO Service to win in AI search?
AI SEO Case Studies
Our case studies show how Adwen Plus improves visibility across Google search and AI-powered platforms. The focus is on explicit content, proper structure, and real user questions. This helps brands gain both rankings and AI mentions over time.
Jayna Sinks AI SEO Case Studies
Chatrx.md AI SEO Case Studies
Looking for specifically AI-driven strategies? Explore my AI SEO Consulting Services.
