If you’ve been searching for someone who can help fix your SEO and improve your site’s visibility in Google, you might be wondering – who is Swapan Kumar?

Well, I’m Swapan Kumar. I’ve been helping businesses with SEO for nearly two decades. I focus on practical, honest strategies that actually help websites perform better in search, without hype or shortcuts.

About Me

I’m an SEO consultant based in Delhi NCR, India, with 18+ years of hands-on experience. I help businesses of all sizes—startups, small companies, and large brands—improve their rankings and fix problems that hold their websites back.

I work under my brand Adwen Plus, where I provide fractional SEO services. That means I support businesses without needing to be hired full-time—ideal if you need expert help on a flexible basis.

What Makes Me Different

I keep things clear and simple and I don’t believe in overpromising or using flashy terms that don’t mean much. I focus on what works—and I explain everything in plain language.

When people work with me, they often say they appreciate:

• Straightforward advice

• Actionable steps—not fluff

• Clear audits with real solutions

• Honest communication

• A long-term approach, not quick fixes

My SEO Services

Here’s what I help with:

• Technical SEO audits

• Fixing crawl errors, speed issues, and mobile problems

• On-page SEO and content structure

• Keyword research and intent mapping

• Semantic SEO and structured data

• Local SEO (for “near me” searches)

• Quality link-building

• SEO training for business owners and teams

What’s Current Trends in SEO

SEO is changing fast, and 2025 brings new ways to improve your rankings. Google now uses AI to show direct answers, so content must be explicit and helpful. Mobile-first indexing makes your mobile site the main version Google sees, while Core Web Vitals like page speed and layout stability affect rankings.

Local SEO is important now. Keeping your Google Business Profile updated, getting customer reviews, and adding location-based content help people nearby find your business. Voice search is becoming more popular, so using simple, natural phrases is helpful. Google also favours content that allows users, and using videos, images, and clear site information can make your business more visible in search results.

I specialize in helping businesses in Delhi get found online through SEO strategies that focus on local audiences. Using Geo-Targeting (GEO), I make sure your website and content reach the right people in the right locations. I also implement Answer Engine Optimization (AEO) techniques to create content that directly answers user questions, helping your business appear in Google’s featured snippets and AI-driven results.

This approach not only improves visibility but also drives more calls, visits, and enquiries from customers actively looking for your products or services.

• AI-Powered Search (Search Generative Experience – SGE)
  • Google now uses AI to show direct answers in search results.
  • Content needs to be clear, concise, and directly helpful to users.
• EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
  • Google gives more weight to websites that demonstrate real experience and credibility.
  • Adding author profiles, citations, and detailed content improves trust.
• Mobile-First Indexing
  • Google mainly looks at your mobile site for ranking.
  • Mobile usability, fast loading, and responsive design are now crucial.
• Core Web Vitals & User Experience
  • Page speed, visual stability, and interactivity affect rankings.
  • Better user experience keeps visitors longer and reduces bounce rates.
• Local SEO Updates
  • Google Business Profile management, reviews, and local citations play a bigger role.
  • Location-specific content helps attract nearby customers effectively.
• Voice Search Optimization
  • More people are using voice assistants like Google Assistant and Alexa.
  • Focus on natural, conversational keywords and FAQs to capture voice queries.
• Helpful Content Creation
  • Google prioritizes content written for real users, not just to match keywords.
  • Content that answers questions and solves problems performs better.
• Video & Visual Search Growth
  • Videos, images, and other visual content are increasingly appearing in search results.
  • Optimizing thumbnails, captions, and alt text can improve visibility.
• Structured Data & Rich Snippets
  • Adding schema markup helps Google understand your content.
  • Rich snippets can increase click-through rates by showing ratings, events, or FAQs.
• AI & Automation in SEO Tools
  • Modern tools now suggest keywords, content topics, and technical fixes using AI.
  • It helps streamline the SEO process and spot opportunities faster.
• GEO (Geographic Targeting / Geo-Targeting)
  • GEO refers to targeting content, ads, or SEO efforts based on a user’s location.
  • Example: Displaying “Best Restaurants in Delhi” to users currently in Delhi.
  • It helps businesses reach local customers and appear in location-specific searches.
• AEO (Answer Engine Optimization)
  • AEO focuses on optimizing content to provide direct answers to user questions.
  • Example: Google’s AI or featured snippets that answer “What is the best SEO service in Delhi?” without users having to click further.
  • It’s about structuring content so search engines can pull and display precise answers.

Who I Work With

I work with:

• • Business owners who want real results without fake promises

  • Startups that want to start with the right SEO foundation

  • Marketing teams looking for guidance and support

  • Web developers or designers who need technical SEO help

FAQs

Who is Swapan Kumar?
I’m an experienced SEO consultant from India, helping websites perform better through technical SEO and search-friendly strategies.

Where am I based?
I live in Delhi NCR, but I work with clients across India and globally.

Do I offer technical SEO?
Yes, it’s one of my main focus areas. I help find and fix site issues that affect your rankings.

Can you hire me part-time or by project?
Yes. My services are flexible—ideal if you don’t need a full-time SEO hire.

Do I also train teams or individuals?
Yes, I offer SEO training sessions to help others learn the process and apply it on their own.

SEO doesn’t have to be confusing. I believe in keeping things clear, honest, and useful. Whether your site needs a full technical audit or just a strategy check-up, I can help you figure out what’s wrong and what to do next.

Want to fix your SEO without all the buzzwords? Let’s connect. Reach out and I’ll be happy to take a look at your site.