SEO Consultant with 20+ Years of Real-World Search Experience

Professional Experience

I’m Swapan Kumar, an SEO consultant with over 20 years of hands-on experience helping businesses grow through search. I’ve worked with companies in India and overseas, supporting them with better visibility, steady traffic growth, and meaningful leads.

My work focuses on how search works today. Along with core SEO, I help businesses prepare for AI-driven search using Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I believe in clear strategies, realistic timelines, and work that delivers long-term results rather than quick promises.

Through Adwen Plus, I work closely with clients across many industries, including local services, e-commerce, healthcare, real estate, education, and B2B businesses. I often start by fixing technical issues, improving site structure, and making content easier for search engines and AI systems to understand.

I also enjoy training and mentoring teams, breaking down complex SEO topics into clear, practical steps that business owners and marketers can apply with confidence.

If you’re looking for honest SEO guidance and steady growth, I’m always happy to have a conversation.

Client Projects and Experience

Over the years, I’ve worked on 100+ SEO projects across multiple industries, including:

  • Local service businesses
  • E-commerce stores
  • Healthcare clinics and medical services
  • Real estate and property firms
  • Education and training platforms
  • B2B and professional service companies

Project Experience Highlights

  • Helped new websites move from zero visibility to consistent keyword rankings
  • Improved local search rankings for service businesses across multiple cities
  • Supported faster indexing and crawl stability for large websites
  • Strengthened site authority through content and link strategies
  • Improved traffic quality, leading to better enquiries and conversions
  • Guided businesses through AI-ready SEO and AEO content structure

My work often starts with fixing technical gaps, followed by improving content clarity and building authority, which leads to steady, long-term improvements.

Services and Skills

Search & AI Visibility

  • Search engine optimization (SEO)
  • Answer Engine Optimization (AEO)
  • Generative Engine Optimization (GEO)
  • AI search readiness
  • Search intent analysis

Technical SEO

  • Website audits
  • Indexing and crawl issue fixes
  • Internal linking structure
  • Page speed and Core Web Vitals
  • Schema and structured data

Content & Page Strategy

  • SEO content planning
  • FAQ and question-based content
  • Location page SEO
  • Service and landing page guidance
  • AI-friendly content structure

Local & Business SEO

  • Local SEO for Indian and global markets
  • Google Business Profile guidance
  • Multi-location SEO support

Consulting & Training

  • SEO consulting for businesses
  • One-on-one SEO support
  • In-house team training
  • SEO strategy reviews and reporting