Topic clusters and pillar pages are a smart way to organize your website content so that both people and search engines can find it easily. A pillar page covers a broad topic in detail, while smaller cluster pages link back to it and explain specific subtopics.
For example, if your main pillar page is about “Digital Marketing,” the supporting cluster pages could cover topics like SEO, social media, content writing, and paid ads. Linking these pages back to the pillar page creates a clear structure that search engines recognize as authority.
It also helps readers move easily between related topics, giving them all the information they need in one place. This connected setup not only improves your Google rankings but also brings in more traffic and keeps visitors engaged.
