Keeping up with new and ever-changing algorithms
of search engines is quite complex for any business
website owner.
PPC management has been another area of my expertise.
It is a good way to reach your clients by paying for
search advertisements.
After making a website, the only thing that lefts to be polished
for ever and ever is content. It is that simple to
explain that you have a well
Another factor playing a major role in ranks of a website over
search engines are links. There was a time when only thing
mattered was quantity but not anymore.
Every other social media platform is now turning out to be a
great source of traffic and potential customers to many
big business websites.
Dropshipping has become one of the most talked-about business models for beginners in e-commerce. It allows you to sell products without keeping them in stock, making it an attractive choice for anyone who wants to start an online store with low upfront costs. This guide explains how dropshipping works, the steps to start in India, the pros and cons, and answers to common questions people...
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Google search has undergone significant changes since the days of keyword matching. Today, it relies on entities and their relationships to better understand what people are asking. This approach makes the search more intelligent and more focused on meaning instead of just words. What Are Entities in Google Search? An entity is any clearly defined thing that Google can recognize. It could be: A person...
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Search engines are no longer just matching words. With the help of Artificial Intelligence (AI) and Machine Learning (ML), Google and other search engines can now understand the meaning, intent, and context of a search. AI enables search engines to process language like humans do. ML helps them learn from user behavior, clicks, and engagement to improve results over time. This means content that answers...
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You hired an SEO consultant. They gave you a plan, you followed every step, your rankings improved — but the phone still isn't ringing. One of the most common frustrations I encounter as an SEO expert is that rankings alone don't guarantee sales. Let's analyze why you're not getting leads and how to resolve this issue. 1. You're Ranking for the Wrong Keywords If your...
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Paying for SEO is a safe bet for growing your website. But sometimes, months go by, and your traffic barely moves—or worse, it drops. If you've been in this situation, you're not alone. Let's break down why SEO results may not show up and what you can do next. 1. SEO Takes Time - But There's a Limit SEO isn't instant. In most industries, it...
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Why Many Still Prefer Offline SEO Training in India – And How Online Training by Swapan Kumar Can Be a Smarter Choice? Why This Question Comes Up I (Swapan Kumar) have trained hundreds of students across India—and I get asked this a lot: "Is offline SEO training better than online?" Many freshers and graduates still feel that offline training is more serious or useful. I...
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Short Answer: No – and here's why that matters. If you've been shopping around for SEO services, you've probably seen promises like: "We'll get you on page one in 30 days!" "Guaranteed top rankings or your money back!" "First-page rankings for 10 keywords!" Sounds tempting, right? But as someone who's worked in SEO for nearly two decades, let me break this down honestly — no...
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If you're feeling stuck, you're not alone. You hired someone for SEO. They told you to wait a few months. Now it's been six. Still no traffic. No improvement in leads. No clear idea of what's been done. At this point, it's fair to ask: "Why is my SEO not working?" As someone who's worked with small businesses, local shops, startups, and large websites for...
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When you're running a business in India—whether it's a small store in Pune or a service in Delhi—being found online matters. But with so many companies trying to show up first on Google, how do you stand out? That's where a local SEO expert comes in. In this guide, you'll see how working with someone who understands your city, your audience, and how local search...
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If you’ve been searching for someone who can help fix your SEO and improve your site’s visibility in Google, you might be wondering - who is Swapan Kumar? Well, I’m Swapan Kumar. I’ve been helping businesses with SEO for nearly two decades. I focus on practical, honest strategies that actually help websites perform better in search, without hype or shortcuts. About Me I’m an SEO...
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