A business owner once asked me: “I searched for my brand name on Google, and I saw competitors showing up in those big info boxes with all the details. Why doesn’t my business appear there?” What he saw was a...
Read moreI adapted this article from Danny Sullivan’s keynote, originally covered by Search Engine Land Search is changing fast with AI Overviews, GEO (Generative Engine Optimization), and new acronyms popping up every month. But Google’s Danny Sullivan reminds us of one...
Read moreEvery business wants better visibility online. However, sometimes SEO plans don’t work as intended. Using incorrect keywords, outdated tactics, or shortcuts can result in lost rankings and wasted budgets. If you’ve followed a bad SEO strategy, don’t worry—you can recover...
Read moreSearch isn’t ending. It’s spreading out. People still want answers, but they’re no longer only on Google. AI chat tools now provide fast, conversational replies, pulling attention away from traditional results. That doesn’t kill SEO — it changes it. Here’s...
Read moreMany businesses start SEO campaigns with high hopes—only to feel frustrated when Google rankings and organic traffic don’t appear right away. The truth is, SEO results take time. But how much time? And what affects the SEO timeline? Let’s break...
Read moreMany businesses spend money on SEO but never see real results. One of our clients came to jaynasinks.com after wasting more than a year with another agency. Despite paying every month, traffic was flat, rankings barely moved, and leads were...
Read more1. AI Overviews Search engines like Google and Bing now show AI-written summaries at the top of search results. As a result, fewer people click on actual websites. To stay visible, businesses should craft their content to fit within these...
Read moreTopic clusters and pillar pages are a smart way to organize your website content so that both people and search engines can find it easily. A pillar page covers a broad topic in detail, while smaller cluster pages link back...
Read moreMany businesses celebrate when their website ranks higher on Google. But here’s the truth: rankings alone don’t pay the bills. If those clicks aren’t turning into leads or sales, the ranking is just a vanity metric. Search engine visibility matters—but...
Read moreMany people think SEO brings overnight results. In reality, SEO is a steady process that takes time and consistent effort. Growth doesn’t happen in one day—it builds month by month. If you’re planning to start SEO or already working on...
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