Many businesses spend money on SEO but never see real results. One of our clients came to jaynasinks.com after wasting more than a year with another agency. Despite paying every month, traffic was flat, rankings barely moved, and leads were almost zero.
This case study explains what went wrong, how we fixed it, and what lessons you can take if your SEO feels stuck.
The Client’s Struggle: A Year of Lost Time and Money
Before coming to us, the business had a tough experience with SEO. They:
- Paid for services for 12 months
- Got no clear reports or real strategy
- Saw no growth in website traffic
- Didn’t see rankings move for important keywords
- Had copied or poorly written content
- Missed basic technical fixes
After months of paying without results, the client started to doubt if SEO could actually work.
Step 1: Full SEO Audit
We began with a complete check-up of the website. This included:
- Technical issues – site speed, mobile experience, crawl errors
- Content review – duplicate posts, thin articles, and irrelevant topics
- Backlink profile – weak or spammy links with no real authority
- Keyword mapping – wrong keywords and missing intent-based terms
This showed us exactly why the earlier SEO efforts failed.
Step 2: Fixing the Basics
Once the problems were clear, we fixed the foundation:
- Repaired broken links and crawl errors
- Improved site speed for faster loading
- Fixed headings and meta tags for clarity
- Removed duplicate content and added useful pages
- Focused on keywords that matched what people were really searching for
Step 3: Creating Content That Works
Instead of posting random blogs, we built content that users actually wanted. This included:
- How-to guides related to the client’s services
- FAQs based on common customer questions
- Comparison pages to help buyers make decisions
- Service-focused content with clear calls-to-action
This shift made the website more helpful for visitors and more trusted by search engines.
Step 4: Smarter Link Building
The old agency had created harmful backlinks. We replaced that with a clean, effective approach:
- Removed spammy or low-quality links
- Built links from trusted industry blogs
- Earned mentions through guest posts and collaborations
- Created share-worthy content that attracted links naturally
What You Can Learn From This Case Study
- SEO without a real strategy wastes money and time
- Transparent reporting matters—ask for proof of work
- Strong content + technical fixes = long-term growth
- Link building must be relevant, not random
Conclusion
This client wasted a year of SEO spend without results. But with the proper audit, strategy, and execution, their website turned around in just a few months.
If your SEO feels stuck, don’t wait another year – contact adwenplus.com for a free review of your website and a plan that works.
