When Did This Update Hit?
Google rolled out the November 2025 core algorithm update between November 11 and 13, 2025. Most websites saw their traffic drop by 40-90% within 48 hours.
No warning. No explanation. Just gone.
“I checked my phone at 6 AM. Traffic was down 73%. I thought it was a mistake. By evening, I realized my business just died.” – Rajesh, E-commerce store owner, Mumbai.
“My wife asked why I wasn’t sleeping. How could I sleep? Our entire income comes from that website.” – Amit, Affiliate marketer, Delhi.
Why Your Traffic Disappeared
Google changed what it wants to see:
- AI-generated content got hammered hard
- Thin affiliate sites lost 80% rankings
- Product review sites without actual product testing got crushed
- Sites with “helpful content” but no real expertise dropped
- Websites copying competitor content got buried
But here’s the real problem:
Google didn’t tell anyone what changed. They just said “make quality content” – the same useless advice they’ve given for 15 years.
“Quality content? I published 200 articles. Paid good money. Now Google says it’s not quality? What changed in 24 hours?” – Priya, SaaS company founder, Bangalore
“I followed every SEO checklist. Every. Single. One. And still lost everything. What else was I supposed to do?” – Deepak, Manufacturing company, Ahmedabad
Why Your SEO Expert Disappeared
This is where it gets ugly.
Most SEO consultants disappear because:
- They keep using old tricks that worked in 2023 but don’t work in 2025.
- They rely on cheap AI content that Google now flags.
- They don’t really understand why your rankings fell.
- They avoid you because they think you’ll ask for a refund.
- They’re already busy trying to fix the problems they created for other clients.
“My SEO guy stopped answering calls. I sent 15 messages. Nothing. I paid him ₹2.5 lakhs. He just vanished.” – Neha, Online education platform, Pune.
“Three weeks of silence. Then one email: ‘Algorithm updates happen.’ That’s it? That’s all I get for 8 months of payments?” – Manish, Local services business, Jaipur.
“He said, ‘These things are beyond our control.’ But taking my money wasn’t beyond your control, was it?” – Kavita, Handmade jewelry store, Kolkata
The truth: Many SEO “experts” are just reselling the same outdated playbook. When Google changes the rules overnight, they have nothing left to offer.
“I trusted him because he showed me case studies. Now I wonder – were those even real? Or did those clients get hit too?” – Sanjay, Fitness equipment seller, Chennai
“The worst part? He’s still posting on LinkedIn about his ‘SEO wins.’ Just not mentioning the 10 clients he destroyed.” – Vikram, B2B software company, Gurgaon
What Survivors Did Differently
Real businesses that recovered did these things:
- Stopped publishing AI slop immediately. Deleted or rewrote obvious AI content
- Added real human experience to every article
- Stopped chasing “easy” content at scale
- Added actual expertise, author names, and credentials on articles
- Showed proof they actually used products/services
- Added photos, videos, and original research
- Fixed technical debt. Removed duplicate content
- Fixed crawl errors that existed for months
- Improved Site speed (yes, it still matters)
- Doubled down on what worked, focused on their 20% of content driving 80% of traffic
- Stopped publishing 50 articles per month
- Started publishing five excellent ones instead
Why Clients Are Suffering Right Now
The gap between expectations and reality:
- You were told SEO takes 6-12 months (true)
- You invested ₹50,000-5,00,000 in content (smart)
- Rankings were climbing in October 2025 (great)
- November update killed everything overnight (brutal)
“I cancelled my daughter’s school trip. That money was supposed to come from the website. Now what do I tell her?” – Rohit, Blog owner, Indore
“We hired two people based on projected revenue. Now I have to let them go. They have families. This isn’t just about rankings.” – Meera, Travel booking Site, Goa.
“My business partner is asking if we should shut down after 3 years of building. I don’t have an answer.” – Arjun, Tech reviewer, Hyderabad.
“I stopped telling my family what’s happening. They don’t understand SEO. They know we’re losing money.” – Simran, Beauty product reviewer, Chandigarh.
Now what?
Your SEO consultant is either:
- Ghosting your calls
- Blaming Google
- Asking for more money to “fix” things
- Saying “just wait, it’ll recover”
“Wait? WAIT? I have bills due next week. Employees to pay. You want me to wait?” – Deepak, Service provider, Noida.
“He said, ‘Patience is part of SEO.’ Easy to say when it’s not your money disappearing.” – Priya, Online store owner, Bangalore
“I asked for a refund. He laughed. Actually laughed. Said the contract protects him. Protect me? Anyone?” – Amit, Affiliate marketer, Delhi
What Google Actually Wants Now
Based on sites that survived or recovered:
- Original research, data, surveys
- Real photos from your business/products
- Author bios with actual credentials
- Content that shows you’ve done the work
- No AI detection red flags
What Google doesn’t want:
- Content that sounds like every other Site
- Generic advice anyone could write
- Articles clearly written by someone who never used the product
- Websites that exist only for affiliate commissions
The Responsibility Problem
Why won’t most SEO consultants take responsibility?
Because the contract protects them:
- “Google algorithm updates are beyond our control.”
- “We don’t guarantee rankings.”
- “SEO takes time to recover.”
All technically true. But also convenient.
“When we were ranking, he took full credit. Showed my results to other clients. Now it’s all Google’s fault? Really?” – Manish, Restaurant chain, Jaipur
“I’m not asking him to control Google. I’m asking why he built my entire strategy on something that collapsed in one day.” – Kavita, E-commerce owner, Kolkata.
“He knew AI content was risky. Everyone knew. But he did it anyway because it was faster and cheaper. Now I’m paying the price.” – Sanjay, Content publisher, Chennai.
The real question: Did your SEO consultant build your strategy on shaky ground? Did they use shortcuts that were always risky?
Most won’t admit it.
“I asked him directly: ‘Did you know this could happen?’ He couldn’t look me in the eye. That told me everything.” – Neha, SaaS founder, Pune.
What To Do Right Now
If you’re bleeding traffic:
- Audit what you published in the last six months. How much was AI-written?
- How much shows real expertise?
- What would you delete if you’re being honest?
- Talk to your SEO consultant directly and ask them specifically what they think caused the drop
- Ask what they’re doing differently in the future
- If they can’t answer clearly, you have your answer
- Stop all content production, don’t publish more of what’s not working
- Fix what exists before creating more
- Look at competitors who survived. What do their articles look like?
- How detailed are they?
- What makes them different from yours?
“I feel stupid for trusting someone I found on Facebook. But I didn’t know better. Now I’m paying for that education.” – Vikram, Startup founder, Gurgaon.
“My competitor’s Site is fine. Same niche. Same keywords. What did they do differently? Why won’t anyone tell me?” – Rajesh, E-commerce owner, Mumbai
The Recovery Timeline
Being realistic:
- Slight recovery: 2-3 months
- Full recovery: 6-12 months
- Better than before: 12-18 months
Anyone promising faster is lying.
“Another SEO guy contacted me. Said he can fix it in 3 weeks. I want to believe him so badly. But I know it’s a lie.” – Meera, Travel Site owner, Goa.
“I can’t afford to wait 12 months. But I also can’t afford to make another mistake. I’m stuck.” – Arjun, Blogger, Hyderabad.
“Everyone says ‘stay positive.’ Positive doesn’t pay my rent. Traffic does.” – Simran, Influencer, Chandigarh.
Final Conclusion
The November 2025 update isn’t special. Google kills traffic every few months. They always have. They always will.
The difference now: AI made it too easy to publish garbage at scale. Google had to react.
The survivors aren’t the ones with the most significant budgets or the fanciest SEO tools.
They’re the ones who actually know what they’re talking about. Who create content because they have something to say, not because a keyword tool told them to.
“I thought I was building a business. Turns out I was renting rankings from Google. They took them back whenever they wanted.” – Rohit, Digital publisher, Indore.
“Next time – if there is a next time – I’m building something that doesn’t die overnight. I don’t know what that is yet, but not this.” – Deepak, Business owner, Ahmedabad.
If your SEO strategy can’t survive an algorithm update, it wasn’t a strategy. It was a gamble.
And Google just called your bluff.
Need Honest SEO Advice After This Disaster?
Look, I understand if you’re tired of consultants who disappear when things go wrong.
At Adwen Plus, we’ve been doing SEO for 18 years. We’ve survived every update Google threw at us. November 2025? We saw it coming.
Here’s what we do differently:
- No lies about timelines. Recovery takes 6-12 months minimum. Anyone saying less is selling you dreams.
- We stay when things get hard. Our clients have our phone number. We pick up.
- No AI content farms. Real writers. Real expertise. Real results that last.
- Honest pricing. ₹15,000-50,000/month depending on what you actually need. Not what we can sell you.
We’re not for everyone.
If you want rankings in 3 weeks, we can’t help you. If you want to spend ₹5,000 and compete with companies spending lakhs, we can’t help you.
But if you want someone who’ll tell you the truth, stick around when Google changes everything, and build something that survives the next update?
Call us: +91-9988712738 Email: info@adwenplus.com Website: adwenplus.com
We work mainly with businesses in Delhi NCR and across India who are tired of being lied to.
First conversation is free. We’ll audit your situation and tell you honestly what happened and what it’ll take to fix it.
No sales pitch. No pressure. Just straight talk about your options.
Because you’ve been burned enough already.
