Keeping up with new and ever-changing algorithms
of search engines is quite complex for any business
website owner.
PPC management has been another area of my expertise.
It is a good way to reach your clients by paying for
search advertisements.
After making a website, the only thing that lefts to be polished
for ever and ever is content. It is that simple to
explain that you have a well
Another factor playing a major role in ranks of a website over
search engines are links. There was a time when only thing
mattered was quantity but not anymore.
Every other social media platform is now turning out to be a
great source of traffic and potential customers to many
big business websites.
If you’ve been searching for someone who can help fix your SEO and improve your site’s visibility in Google, you might be wondering - who is Swapan Kumar? Well, I’m Swapan Kumar. I’ve been helping businesses with SEO for nearly two decades. I focus on practical, honest strategies that actually help websites perform better in search, without hype or shortcuts. About Me I’m an SEO...
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If your website feels slow, isn't showing up on Google, or your traffic is dropping for no apparent reason, technical SEO could be the problem. A technical SEO consultant looks at the stuff happening behind the scenes—things that help Google find, understand, and rank your site. It’s not just about keywords—it’s about making sure your site is built in a way that search engines can...
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If you run a website, staying ahead of the next Google algorithm update isn’t just a smart move — it’s necessary. These updates can change how your pages appear in search results overnight. In this guide, we’ll walk through practical, no-nonsense ways to get your site ready. From search engine ranking factors to AI’s growing role in Google Search, we’ve got it covered. What Is...
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yShort-form videos aren’t just trendy — they’ve completely changed the way brands talk to audiences online. From TikTok clips to Instagram Reels and YouTube Shorts, people can’t get enough of fast, fun, and visual content. And honestly, neither can marketers. What is Short-Form Video and Why It’s Everywhere Short-form videos are typically under 60 seconds. But even 15–30 seconds can be enough to hook a...
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When it comes to getting websites to the top of Google, SEO case studies tell some of the best stories. They show what worked, what didn’t, and how businesses saw their rankings climb over time. In India, a growing number of businesses have turned to experienced professionals who understand both international SEO practices and the local online search habits. One company making waves in the...
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An SEO titles, sometimes called a meta title or title tag, is the headline that appears in search results and browser tabs. This title helps both users and search engines figure out what your page is about before anyone even lands on it. When someone searches on Google, they’ll quickly scan through titles. Your SEO title is your first — and often only — chance...
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SEO is often seen as a long-term traffic strategy. But at some point, every business needs to ask a simple question: Is our SEO making money? Getting visitors is one thing — turning them into paying customers is another. This guide breaks down how to track SEO ROI, measure the value of organic traffic, and link SEO work to actual business results. What Is SEO...
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SEO for e-commerce isn’t just about rankings — it’s about improving sales, traffic, and user experience in ways that directly support business goals. One of the smartest ways to track progress is by setting custom SEO KPIs for e-commerce sites. These clear, measurable indicators show if your SEO efforts are bringing the right kind of visitors and converting them into buyers. What Are SEO KPIs...
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Voice search isn’t a passing trend. It’s become a normal way people find information, shop, and ask questions. With smart speakers, virtual assistants, and voice-activated devices everywhere, businesses are adjusting how they track success. In this article, we’ll cover the most meaningful KPIs (Key Performance Indicators) for Voice Search Optimization, why they matter, and how to measure them. What Is Voice Search Optimization? Voice Search...
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In today’s digital marketing, video content isn’t just about creativity — it’s a solid tool for brands, creators, and marketers. But while video marketing continues to boom, many people focus on the wrong numbers. Too often, views become the star of the show. Although they’re easy to track and impressive at first glance, they barely scratch the surface. This is where tracking the right KPIs for...
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