SEO Course Outline

Introduction to SEO
- Definition and Importance
- Evolution of Search Engines
Basics of SEO
- Understanding Search Engine Algorithms
- Keyword Research and Analysis
- Importance of Keywords
- Tools for Keyword Research

Introduction to SEO
Basics of SEO

Swapan Kumar is an SEO and Digital Marketing Consultant at Adwen Plus, India. With more than 18 years of experience in search marketing, he helps businesses grow online through AI-powered SEO, semantic SEO, geo-targeted strategies, content marketing, paid campaigns, and social media.
Over the years, he has worked with startups, SMEs, and large enterprises, guiding them in improving visibility, building authority, and generating measurable results from digital channels.

